Augusta Garners National Media Attention on Southern Living
Monday, July 30th, 2018
The Augusta Convention & Visitors Bureau is pleased to announce that Augusta’s River Region has garnered national media attention as a direct result of current ACVB public relations efforts.
Most recently, SouthernLiving.com featured Augusta’s own Partridge Inn, Augusta Canal National Heritage Area, SouthStar trolley tours, Gertrude Herbert Institute of Art, Abel Brown Southern Kitchen/Oyster Bar, The Boll Weevil Café & Sweetery, Bodega Ultima, Lucy Craft Laney Museum of Black History, Craft & Vine, Cole Watkins Tours, The Bees Knees, Finch & Fifth, Phinizy Swamp Nature Park, Buona Caffe, and RiverWatch Brewery as some of the 15 reasons why visitors should “Drive To, Not Through, This Georgia City.”
SouthernLiving.com has a viewership of 3,152,571 to generate an ad equivalency of $53,487.54. Viewership and ad equivalency numbers are based on data gathered through Cision, a trusted media database that works directly with media sources to obtain and calculate the publication’s ad rates and placement values to determine the equivalent value of specific media coverage.
A pillar of the ACVB mission is directly linked to the cultivation of both regional and national media coverage in order to highlight the city’s attributes and enhance the region’s economy by positioning the city as a preferred visitor destination.