Alison South Marketing Group has acquired Martinez-based On the Level Digital. As part of the acquisition and growth plan, Alison South will gain two digital experts while expanding its in-house digital offerings.

“The world of digital marketing is growing, and we are excited to grow along with it,” said Alison South CEO Mike Thomas. “This is a great opportunity for us to be able to offer more digital services to existing and new clients.”

Alison South Marketing Group will offer digital packages that include search engine optimization (SEO), pay-per-click advertising, retargeting and display ads, geofencing, OTT and more.

On the Level Digital owner John Pope will join Alison South as the director of SEO and Pay-Per-Click. Pope specializes in SEO and has extensive knowledge of and experience with the Google PageRank Algorithm and the RankBrain Artificial Intelligence.

“I have been staying on top of the constant Google algorithm updates for my clients successfully for the last seven years,” Pope said, “and I plan on staying the course and providing the best SEO service in Augusta for our clients.”

Trey Blanton is joining Alison South as the vice president of digital marketing. Blanton began his digital marketing career in Charlotte, N.C., selling SEO, pay-per-click, social media and more. He expanded his digital media knowledge as the digital sales manager for the Carolinas at Time Warner before joining Meredith Corp. at WHNS-TV, in Greenville, S.C.

“While I was there, I expanded on my digital media knowledge,” he said. “Through the process, I brought national level scale and control of digital ad buying to local advertisers, and I look forward to offering these services as part of the Alison South family.”