Chick-fil-A Announces Dine-In Mobile Ordering
Friday, October 18th, 2019
Chick-fil-A announced a new technology that will make ordering and dining at Chick-fil-A even more convenient. "Dine-in mobile ordering" is a new ordering option via the Chick-fil-A App that allows guests to order from a table in the restaurant and eliminates the need to stand in line or place an order at the counter. Starting today, dine-in mobile ordering is available at participating Chick-fil-A restaurants nationwide.
With dine-in mobile ordering, customers can conveniently order their meal via the Chick-fil-A App and have their meal delivered directly to their table by a restaurant Team Member. Dine-in mobile ordering works in three easy steps: 1) Place a "dine-in" order via the mobile app; 2) Find a table in the Chick-fil-A dining room or patio and tap your smartphone to a table number; and 3) a Team Member will bring your meal to your table using your table number! Guests can also use the dine-in mobile ordering feature to order additional menu items, like a treat after their meal, and have the food conveniently delivered to their table.
"So many of our customers' busy lives and commitments have them strapped for time. Dine-in mobile ordering is one way we can help them get a quick, yet high quality meal," said Khalilah Cooper, Chick-fil-A director, service & hospitality. "This technology will be particularly helpful for busy parents who can now head straight into the restaurant and have their meal brought to their table at their convenience, without waiting in line."
Chick-fil-A has integrated Near Field Communication technology into the table numbers, which enables guests to simply tap their phone on the table number to check in.
"As we continue to grow and evolve Chick-fil-A's digital experience, we're focused on how the design of the physical restaurant environment can make the ordering and meal fulfillment journey even more seamless and enjoyable for our guests," added Cooper.
Chick-fil-A began testing dine-in mobile ordering in 2018 at 80 restaurants in Tampa, Fl., Nashville, Tenn., Seattle, Wash., San Francisco and Silicon Valley, Calif. Since the test began, it has received positive feedback from customers, particularly from those with large parties or families with children. Internal Chick-fil-A research confirmed that 92-percent of customers surveyed that used dine-in mobile ordering found the feature appealing due to ease and convenience.
Customers can order from the full Chick-fil-A menu with this feature and will receive Chick-fil-A One points toward rewards with dine-in mobile ordering. While dine-in mobile ordering is available as an optional, convenient ordering option, Chick-fil-A restaurants will still continue to take orders at the front counter and drive-thru.