Aflac, the leading provider of voluntary insurance in the United States, announced today that it will make its debut as the first-ever official insurance partner of The GRAMMY®s. 

Known as Music's Biggest Night, the 57th Annual GRAMMY Awards will take place at the STAPLES Center in Los Angeles on Sunday, Feb. 8, 2015, and will air live on CBS Television Network at 8 p.m. EST. Viewers at home will learn more about supplemental insurance and how fast Aflac pays claims while watching the broadcast and engaging with The GRAMMY Awards online.

"Music is a constant in most people's lives – no matter the occasion, there's likely a meaningful song that relates," said Michael Zuna, chief marketing officer at Aflac. "We are excited to expand our partner portfolio into such a relevant industry with a company that represents the pinnacle of achievement in music, The Recording Academy. This partnership will allow Aflac to connect with a young and diverse audience in a new way." 

The partnership also includes collaborating with The Recording Academy at various music festivals and local Chapter events throughout the year. The two organizations will create unique, music-centric experiences to help artists and fans alike understand in a fun, relatable way that Aflac promises to be there for its policyholders when they need help most.

"Our new partnership with Aflac expands The Recording Academy's efforts to team with yet another extraordinary brand and a leader in their field," added Evan Greene, chief marketing officer of The Recording Academy. 

To kick off the partnership, the iconic Aflac Duck will be in Los Angeles for the 57th Annual GRAMMY Awards giving music enthusiasts a unique, behind-the-scenes perspective before, during and after the show.