AT&T Continues 4K Leadership at Augusta National with the 2018 Masters Tournament in 4K High Dynamic Range

Staff Report From Augusta CEO

Friday, March 23rd, 2018

AT&T, the first U.S. pay-TV provider to launch live 4K HDR programing, is bringing DIRECTV subscribers lifelike picture quality in sports, events, music and more. We’re adding live 4K HDR1 broadcasts of the 2018 Masters to our impressive 4K channel lineup.
A broadcast in 4K HDR brings that impressive 330-yard drive to life. You can see every dimple on the golf ball as it dramatically inches toward the hole. 4K offers 4x as many pixels as High Definition.
With HDR, which stands for High Dynamic Range, you’ll see greater clarity with every swing, it adds better contrast, with wide color gamut that makes the colors on your TV more closely match what you see in real life. The 10-bit color depth shows a smoother gradation in color. And at 60 frames per second, motion will be more fluid.
Catch the 2018 Masters in Live 4K HDR on DIRECTV, which kicks off Thursday, April 5.

- Thursday, April 5 and Friday, April 6 – “Amen Corner,” Holes 11, 12 and 13 at 10 a.m. – 6 p.m. ET (DIRECTV Channel 105), Holes 15 and 16 at 11 a.m. – 6:45 p.m. ET (DIRECTV Channel 106).

- Saturday, April 7 and Sunday, April 8 – “Amen Corner,” Holes 11, 12 and 13 at 12 p.m. – 6 p.m. ET (DIRECTV Channel 105), Holes 15 and 16 at 12:45 p.m. – 6:30 p.m. ET (DIRECTV Channel 106).
The first to offer 4K UHD

DIRECTV has a long history as a technology leader in the latest video formats from digital to HD to 4K Ultra High Definition and now 4K HDR. In 2014, DIRECTV became the first pay-TV provider to offer content in 4K UHD directly to customers via satellite TV.
The first to offer live 4K HDR

In 2016, DIRECTV broadcasted the first-ever live 4K UHD broadcast in the U.S. at the Masters and continues to lead in live events and sports.  And has since aired more than 740 hours of live 4K and 4K HDR programming. This includes college football, NCAA basketball, professional golf, NBA, MLB, the Olympics and more. In December 2017, DIRECTV became the first U.S. pay-TV provider to broadcast live sports in 4K HDR.
DIRECTV hosts three fully dedicated 4K TV channels (104, 106 and PPV channel 105) with both live and previously recorded documentaries, concerts, series and pay-per-view events.