Augusta’s Tourism Bureau Shakes up Travel & Hospitality Industry with Augusta & Co.

Staff Report From Augusta CEO

Thursday, April 4th, 2019

Innovation meets state-of-the-art design with the unveiling of the new Augusta & Co., a revolutionary new concept in the travel and hospitality space operated by the Augusta Convention & Visitors Bureau.

Set to have its grand opening this May, Augusta & Co. is a one-of-a-kind space designed to stimulate all senses and engage visitors in an immersive experience of the city. The facility will stand as a first stop before venturing out into the city on your own.

The Augusta CVB’s fresh new space is meant to welcome both visitors and locals alike. Augusta & Co. will feature locally produced merchandise, goods, and Augusta’s own local experts. Just as much an interactive hub, this new communal space will provide visitors with the opportunity to engage with local Augustans, as well. This includes featured tastings with local brewers, introductions to local artists, book signings by Augusta authors, all of whom help tell Augusta’s stories.

“The name Augusta & Co. captures the idea of bringing people together,” Jennifer Bowen, CVB Vice President of Destination Development said. “By featuring the products of local craftsman, local artists, and makers of authentic Augusta food and beverages, we’re bringing people together to tell Augusta’s story. Each segment of Augusta & Co will stay fresh throughout the year with scheduled installations in the gallery, new local products, and in-person discussions of activities to do in Augusta.”

While visitors make the annual trek to Augusta each year for the iconic Masters® Tournament, the Augusta CVB showcases the additional attributes that this unique city has to offer guests and locals who explore the city year-round. Augusta & Co. is one of the many plans being implemented by the CVB in order to connect locals and tourists to the community.

Augusta & Co. intends to shake up the city and add a fresh, new vibe to Augusta’s growing downtown. It will also remain a fist-stop destination for visitors and locals of all demographics to enjoy product demonstrations, special events and seasonal merchandise items. Augusta & Co. is set to operate 7 days a week, 8:30am - 5:00pm, with extended evening hours Wednesday through Saturday for ease of access. 

To bring this in-depth vision to life, the Augusta CVB worked closely with Atlanta based global architecture, design and planning firm, Gensler.  In addition to the design, Gensler also created the logo, brand, and helped define the mission of Augusta & Co.