The time is right. After 40 years of serving the hungry, Golden Harvest Food Bank knows that Every Meal Matters. Today, the Food Bank announced that it has completed a rebrand that better reflects Golden Harvest’s goal of eliminating hunger in its 25-county service area. 

A press conference is being held at 10:30am today in the Food Bank's Augusta Warehouse at 3310 Commerce Dr. Augusta, Ga 30909.

As part of a 10-year strategic planning process that has been underway with staff and board of directors’ participation since early 2021, the Food Bank is undertaking a more comprehensive representation of its work with new branding.

The new look includes an updated logo, color palette, and tagline. With input from our stakeholders, Golden Harvest partnered with local creative agency Wier/Stewart to help create messaging that represents the scope of the Food Bank’s operations, honors its 40-year history, and increases awareness by emphasizing the importance of community involvement through volunteerism and donations.

“The new look has a nod toward our past yet communicates the large scope of logistics involved in serving more than 12 million meals a year, while representing our passionate belief that every meal, volunteer, donor, partner and employee matters," said Amy Breitmann, President and CEO, Golden Harvest Food Bank.

The Food Bank’s previous logo was designed prior to many digital platforms and responsive websites which has generated challenges, particularly with visibility due to its thin font and singular format. The new logo and colors will allow Golden Harvest more heightened visibility in the community and arrives just in time, as the Food Bank’s trucks are overdue for updates and new buildings will need branding and signage.

Visit goldenharvest.org to explore the new website, brand, and to learn more about Golden Harvest Food Bank’s impact in the community. The Food Bank’s mission is “to transform lives by feeding our hungry neighbors today and building a healthy, hunger-free tomorrow.”