Augusta’s River Region Celebrates February Publicity

Staff Report From Augusta CEO

Thursday, March 14th, 2019

The Augusta Convention & Visitors Bureau (CVB) is pleased to announce that Augusta’s River Region has garnered national media attention as a direct result of current Augusta CVB public relations efforts.

For the month of February, PR efforts generated $507,627.97 in projected advertising value. Many of the publications focused on Black History Month, including a feature in AJC’s “7 Georgia Destinations to take in African-American Culture,” and Georgia Trend’s “Black History Month in Augusta.” These articles highlight Augusta’s ties to Lucy Craft Laney, James Brown, Jessye Norman, and other African-American institutions. Augusta’s Lucy Craft Laney Museum of Black History saw an increase in Atlanta-based visitors during the month of February.

Most recently, MSN Travel featured Augusta’s own Augusta Museum of History as a must-see attraction when visiting Augusta in their guide, “The Masters Tournament 2019: Golfers to Watch, When to tune in, and How to Plan a Last Minute Trip.” MSN Travel has a viewership of 10,034,422 generating an ad equivalency of $92,805.54.

A pillar of the Augusta CVB mission is directly linked to the cultivation of both regional and national publicity in order to highlight the city’s attributes and enhance the region’s economy by positioning the city as a preferred visitor destination.