Augusta Regional Airport Partners with Destination Augusta to Promote the Augusta Experience

Staff Report

Wednesday, March 29th, 2023

Augusta Regional Airport (AGS) has partnered with Destination Augusta to create an arrival experience at the airport's baggage claim that incorporates the marketing brand of the City.

In 2022, AGS and Destination Augusta formed a formal partnership to work closely together to promote the region to area visitors, potential businesses, and enterprises. This partnership included the implementation of an Augusta Destination branding campaign to direct visitors to Augusta & Co., area non-profits, local businesses events.

This multi-phase campaign has completed phase one just in time for the Augusta National Women’s Amateur and Augusta’s largest sporting event, the Augusta National’s 87th Masters® Tournament. The installation of wall graphics, floor graphics, and call to action imagery will be seen by thousands of visitors as they pick up their luggage in the Airports recently renovated baggage claim area.  

“I’m thrilled to see this collaboration with the Augusta Regional Airport come to fruition just in time for two of our biggest weeks of the year with the Augusta National Women’s Amateur and the Masters®”, said Bennish Brown, President and CEO of Destination Augusta. “The arrival experience is so important for setting the right tone of a visit. For our fly-in visitors the airport is their first impression of Augusta so it’s critical we provide them with a sense of place right from the start. This baggage claim makeover is the first of what I hope will be many opportunities to extend our soulful, welcoming, and memorable Augusta brand to visitors flying into our city and locals flying home.”

“We are delighted to feature the displays Destination Augusta has provided at the Airport in advance of our Masters® visitors,” said Herbert L. Judon Jr. Airport Executive Director. “These visuals create an energetic and positive tone for patrons as they explore and embark upon our region.  With the strong partnership between the Augusta Regional Airport and Destination Augusta, we look forward to ongoing collaborative campaigns to promote our community.”

For more information on Destination Augusta and Augusta & Co. please go to VisitAugusta.com