About George G. Robertson
Authored 1 article.
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Hull Barrett's George Robertson: Four Tips to Start-Up Companies for Avoiding Trademark Pitfalls
Features, February 05, 2016
In the early stages of start-up companies, generally protection of intellectual property rights is not a priority—whether it be from oversight or as a result of tight finances. Understandably, the leadership of start-ups primarily focuses on funding, organization, strategy, growth, talent, and marketing. Whatever the reason, neglecting to protect a start-up’s intellectual property at the inception of the company can be devastating in the long run.