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About Susan Payton

Authored 3 articles.

Susan Payton is the President of Egg Marketing & Communications, an Internet marketing firm specializing in marketing copy, press releases, blog and article writing. She is also the blogger behind The Marketing Eggspert Blog.

    Articles

  • 10 Ways to Avoid Becoming a Sales Robot

    Features, March 11, 2014

    “Hi, this is Ted and I’m from X Corporation. Do you have a few minutes?” I’m immediately up in arms. I know he wants to sell me something that I am 99% sure I do not want to buy (for the record, I’ve never made a purchase from someone cold calling me). Can you relate?

  • Don’t Let That Business Plan Collect Dust on a Shelf

    Features, December 10, 2013

    Small business owners rank creating a business plan right up there with writing the dreaded high school term paper, college thesis, and bar exam rolled into one, says Tim Berry.

  • Big Business Tactics Your Businesses Can Use

    Features, August 30, 2013

    Don’t buy into the idea that as a small business, you’re limited to your personal capabilities. Software is getting more affordable. And DIY is “in” right now in a major way. The lines blur between “big” and “small” business when it comes to tools and techniques like these.