Mass Media Marketing, based in Augusta, Georgia, is a full-service marketing agency that lives by the credo, “When a little portion of advertising success is not enough…Think Big!”

To deliver on this promise to think big, owner Rick Donaldson says that for 2014, he and his team are laser-focused on “building smart websites that deliver strong ROI for our customers. We still have a lot of clients that have not migrated to digital media and it is a must for most of them. I want every client involved in some sort of search and/or SEO program. Every business must be found and visible on the web.”

This dedication to implementing digital strategies is obviously a necessary evolution for all companies, and 2013 proved this for Mass Media Marketing. “In 2013, we continued our success of integrating traditional with digital media. It changes every day and we are working around the clock to keep pace with it!” Donaldson says. “Ask me this question after 2014 and I hope to tell you we got ahead of it, but I am not sure that is realistic. Technology is on fire!”

To keep up with all the changes, Donaldson and his staff utilize a variety of learning and implementation tools: “Training, equipment, seminars, webinars, data usage, research, trial and error…Technology moves at the speed of light and you must adjust your business practices to stay in the game,” he says. But above all, Donaldson says the key to marketing success for a business can be summed up in one word: “consistency.”

So why does Augusta work for Mass Media Marketing? CEO Rick Donaldson responds, “We have a great talent pool, community growth, and compared to most major metros, our traffic issues are very modest.”

And although it comes with its challenges, Donaldson’s entrepreneurial path is one that he felt compelled to follow. “I felt there was a better way to represent advertising clients.  I was not impressed with how agencies were treating their clients and honestly thought we could build a better mousetrap, and we have!” Plus, “[we’re] working with a handpicked talented team to meet and exceed our client expectations,” Donaldson adds.

Above all, Donaldson urges other entrepreneurs to seek out work they enjoy in order to be successful. “Bottom line, I love what I do for a living! It’s truly rewarding helping businesses thrive and succeed.”

More information on Mass Media Marketing is available at m3agency.com