Augusta's River Region Prepares For Busy February with Conferences & Events
Friday, February 2nd, 2024
Destination Augusta and the Augusta Sports Council are pleased to announce that the 4,250 visitors attending meetings, reunions, events, and sporting events in Augusta’s River Region will generate at least $740,346.18 in total estimated economic impact (EEI) February 2024.
A portion of the total number of events and meetings in Augusta’s River Region in February are listed in the chart below for more event detail. These are groups Destination Augusta, or the Augusta Sports Council have worked with at some point in the site selection and/or planning phase. Groups meeting in Augusta’s River Region, that have available websites, have been hyperlinked for those who would like additional information.
Both Destination Augusta and the Augusta Sports Council agree that recruiting and hosting these various activities play a critical role in sustaining the nearly 30,000 jobs that are part of the Leisure and Hospitality Industry, the fourth largest employment sector in the metro area.
Total EEI is calculated based on research commissioned by both Explore Georgia and Destinations International in conjunction with globally recognized research vendors, the U.S. Travel Association and Tourism Economics. Tourism Economics, a partner company of Oxford Economics, created the industry standard in event economic impact analysis using localized metrics that are updated annually.
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Meeting/Event:
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Dates:
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Attendance:
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Total Est. Economic Impact (EEI):
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Paine College Alumni
2024 Homecoming
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2/9 - 2/10
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200
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$73,101.15
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Transformation Training Institute, Inc. TTI
2024 Black History Month Conference
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2/22 - 2/24
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100
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$28,635.83
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Phi Beta Sigma Fraternity, Inc.
2024 Joint State Conference: Phi Beta Sigma & Zeta Phi Beta Main
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2/22 – 2/25
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850
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$288,604.11
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Abilene Baptist Church
DNOW Powered by LIFT Tour
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2/23 – 2/25
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100
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$18,804.41
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Augusta Sports Council
2024 Augusta Half Marathon, 10K & 5K
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2/24 – 2/24
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1,500
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$194,268.66
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CSRA Heat Volleyball Club
Winter Heat Tournament
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2/24 – 2/25
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1,500
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$136,932.02
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