Aflac Launches Enhanced Health Care Reform Website for Employers

Press release from the issuing company

Monday, August 19th, 2013

Health care reform is a puzzle to many U.S. employers and their employees. To help them better understand how to assemble the pieces, Aflac, the No. 1 provider of voluntary and guaranteed renewable insurance in the U.S.1, has enhanced its health care reform website with materials that explain the legislation in clear, easy-to-understand language.

"Business leaders are confused about health care reform and for good reason – it is complex and as the law is implemented, it can be increasingly difficult for them to understand their options and the specific actions they need to take," said Michael Zuna, Aflac executive vice president and chief marketing officer. "By using the tools on our site and speaking to our nationwide network of agents, employers can not only stay up to date and understand key decision points, but also obtain information that will help them make the best benefits decisions for their organizations and employees."

Site visitors will find a variety of tools and resources designed to help employers understand health care reform and how the law affects both businesses and workers. Materials include:

  • Health Care Reform Communications Toolkit: Provides employers with the resources they need to meet the October 1 deadline for informing employees about the Health Insurance Marketplace.
    The kit features:
    • A PowerPoint presentation with a high-level reform overview of the ACA.
    • Two sets of email and letter templates – one for employers who will offer health insurance and one for those who won't.
    • FAQs that address changes to employee benefits plans.
    • Videos highlighting Health Insurance Marketplace basics and levels of coverage.
  • Employer's Guide: Explains health care reform and its effect on U.S. businesses.
  • HCR Essentials: A quick guide to HCR information for employers.
  • Consumer-Driven Health Care Insights: Features tips for helping employees understand reform.

Answering Questions, Outlining Solutions

Aflac put additional efforts into developing even more robust health care reform materials after the 2013 Aflac WorkForces Report revealed that employers and workers are having continued trouble understanding the legislation.2

Fully 55 percent of employees who took part in the Aflac WorkForces Report said they'd done nothing to prepare for reform-driven changes to their benefits plans, and 76 percent agreed health care reform is too complicated to understand. Employers find reform puzzling too: Just 27 percent said they understand the legislation very or extremely well.

"Aflac is dedicated to helping employers and employees comprehend the changing benefits and health insurance landscape by providing regular updates and new tools throughout the implementation of the ACA," Zuna said. "Employers can look to Aflac as a partner in demystifying the law, helping educate employees on the resulting changes and providing much-needed voluntary benefits that can help offset rising health care costs."

Employers who want straight forward and easy-to-understand advice about health care reform should visit aflac.com/healthcare_reform.