The People of Southwest Airlines kick off a new chapter in a four-decade LUV affair with college football by announcing a multi-year sponsorship and long-term support of the College Football Hall of Fame in Atlanta.  A number of inductees in the Hall's2013 Enshrinement Class shared some of their moves with the carrier's all-star Employees as they flew to Atlanta for this week's enshrinement ceremony.  Click here to view or download the instant replay featuring highlights of the journey.  The downloadable file is 16:9 aspect ratio, broadcast-quality video and available on swamedia.com.

"Here in Atlanta and across the country, our Employees thrive and win because of passion -- whether for Great Customer Service, or having fun delivering it. We could not be more excited to officially complete the pass bringing the Hall of Fame to Atlanta," said Richard Sweet, Southwest's Senior Director of Marketing Planning, in announcing the sponsorship. "We share our Customers' love of college football, and proudly join the home team that brought the Hall to Atlanta."

In 2009, the College Football Hall of Fame opted to relocate in Georgia from Indiana. With the support of Southwest Airlines and other corporate sponsors, the Hall is taking shape in downtown Atlanta near the Omni Hotel at CNN Center, site of today's announcement.  It will open in August 2014.

"We are thrilled to have Southwest on board as a major sponsor of the new Hall of Fame attraction inAtlanta," said John Stephenson, president & CEO of Atlanta Hall Management.  "Southwest Employees' enthusiasm is such a great fit with college football and it mirrors the fun and engaging experience we will bring to football fans when they visit the Hall."

Adding the Hall to its physical investment in Georgia communities, Southwest is also the official airline of the Atlanta Falcons and a presenting sponsor of the Georgia Aquarium, as well as a partner of Piedmont Park Conservancy where the Southwest Porch at Park Tavern offers a year-round venue inAtlanta's most visited greenspace. In addition to being named one of Atlanta's "Best Places to Work," Southwest is also a strong supporter of UNCF, The Atlanta Business League and many other community and business organizations. Read more about our history, employment, and flight service offered by Southwest and wholly owned subsidiary AirTran Airways at Hartsfield-Jackson Atlanta International Airport.