Augusta Mayor Advises Businesses on Leverage, Branding
Thursday, June 12th, 2014
Augusta Mayor Deke Copenhaver urged listeners Wednesday to use major events to leverage the local economy.
Copenhaver spoke at the Savannah Downtown Business Authority’s monthly luncheon, held at the Charles H. Morris Center at Trustee’s Garden.
Every year, he said, Augusta has the opportunity to invest in the community with the Masters golf tournament held at Augusta National Golf Club.
In 2010, the mayor received interview requests from both national and international media after Tiger Woods announced his return to golf at the Masters and used Woods’ sex scandal as an opportunity to showcase downtown Augusta.
