How the Original Coke Bottle Got Its Shape
Wednesday, November 18th, 2015
Monday marks the 100th anniversary of the iconic Coca-Cola bottle, packaging that is just as recognizable as the logo or product itself.
In the book "Design to Grow," released earlier this year, Coca-Cola VP of innovation and entrepreneurship David Butler and co-author Linda Tischler designate the uniquely contoured bottle as one of seven marketing strategies that allowed The Coca-Cola Company to scale into a global behemoth.
