University Hospital was named the CSRA’s 2016/2017 Consumer Choice Award winner by the National Research Corporation. The annual award identifies hospitals across the United States that healthcare consumers choose as having the highest quality and image.

“The staff, physicians, board members and volunteers at University Hospital are honored and humbled by our community’s continued support of our mission,” said James R. Davis, president and CEO of University Health Care System. “Our sole mission is to improve the health of those we serve, and this award signifies our ongoing commitment to that goal.”

This year marks the 21st anniversary of the Consumer Choice Award celebrating the power of a strong brand image in healthcare.

“For each of the past 21 years, winning hospitals have provided outstanding experiences that have transcended their four walls to drive consumer preference, trust, and loyalty in their markets. We are honored to congratulate this year’s winners on a job well done,” said Brian Wynne, Market Insights General Manager at National Research.

Winners are determined by consumer perceptions on multiple quality and image ratings collected in the company’s Market Insights survey, the largest online consumer healthcare survey in the country.