Aggressor Adventures, leading adventure travel brand, has taken an employee- and customer-first approach to its response to the COVID-19 pandemic.

Across the board, from the internal team to the customers they serve, the company has invested in keeping people safe, employed and happy. 

Staff Loyalty

Of the 29 full-time staff members, there has been no lay-offs or furloughs. Despite the circumstances, the company made an additional hire, introducing Assistant Operations Manager Jeff McNutt to the team. McNutt will focus mainly on quality assurance inspections and staff training. 

The stability can be attributed to the leadership of CEO Wayne Brown who places a high emphasis on employee satisfaction. “We made it clear to our employees early on in the pandemic that there would be no lay-offs. When employees are confident in their job security, they can focus 100 percent of their efforts on the customer,” says Brown. 

Getting to Work Serving the Customer

Aggressor Adventures remains diligent in its efforts to provide a safe and healthy return to travel for both their customers and personnel, immediately incorporating pro-active sanitation and training strategies. 

“Through our development of our Customer Engagement Initiatives program, we are able to continually create new methods of engaging and building loyalty with our customers,” notes Brown. “Our guests can take comfort in knowing that their safety and health is our priority, and we look forward to embarking on our next adventure together soon.” 

Not only has Aggressor’s staff created Knowledge-Based Articles regarding plans for cleaning, sanitizing and social distancing, but they’ve also updated standard operating procedures to emphasize a healthy and happy return to adventure for guests. Virtual engagement with customers has also been fused into Aggressor’s focus with the recent launch of their new ZOOM Into Adventure series, consisting of live presentations from experts and licensees in the dive and adventure travel industries. 

“When people are ready to travel again, which we know they are based on our future bookings, they’ll remember that Aggressor Adventures went the extra mile for its customers,” says Brown. “We have used this down period effectively to keep customers engaged, excited and ready to join us for their next adventure knowing our liveaboards and lodging will be cleaner and more sanitized than ever.”