This week: A chance to network with health care marketing professionals, bike riders hit the streets to benefit cancer research and a medical student turned author pens a book for young adults.

Health care marketing executive director to discuss the renaissance of human care

Hull College of Business will host a business showcase and lecture featuring Dentsu Health from 4-6:30 p.m. Tuesday, Oct. 11 in the Dr. Roscoe Williams Ballroom in the Jaguar Student Activities Center. Dentsu Health specializes in health, wellness and pharmaceutical marketing and will network with students during the event.

“We’ve lost sight of care: care of ourselves, care of our loved ones and friends, the care that we received and the real care that we need,” said Ken Groves, the firm’s global head of strategy. “Two years since the pandemic outbreak, we keep hearing about the acceleration of tech adoption in health care. However, our new outlook on care cannot be limited to a broader set of services and devices.”

Third annual Paceline hits the road to raise money for cancer research

The opening ceremonies for PaceDay 2022 will be from 4-9 p.m. Saturday, Oct. 15 to benefit the Georgia Cancer Center. The event will take place at SRP Park in North Augusta with food, fun, live music and cancer stories being told. Those participating in Sunday’s ride can also drop off their bikes. The 25-, 50- and 70-mile rides will start at 8 a.m. Sunday, Oct. 16 with the finish line at the Augusta Common. Since 2019, over $700,000 has been raised and invested in cancer research thanks to Paceline.

“Cancer research is very competitive. Less than 10 percent of grants submitted get funded. A lot of people will be eventually impacted by cancer during their lifetime or have family members suffer from the disease, so it’s a fight that needs everyone’s involvement,” said Huidong Shi, PhD, a cancer researcher at the Georgia Cancer Center.

Medical College of Georgia student publishes book

Tyler Beauchamp, a fourth-year medical student at the Medical College of Georgia, has published his first book, Freeze Frame. Beauchamp has been working on the book since the beginning of the pandemic and would unwind from his studies by writing.

The story follows high school junior Will Horner, an introverted, avid filmmaker trying to move on from the horrors of his past.

“I don’t think I could do medicine without letting my creative side out every now and then. It just makes me feel human,” Beauchamp said. “There is something about creativity I really find beautiful, that’s exciting.”