Berkshire Hathaway HomeServices, part of the HSF Affiliates LLC family of real estate brokerage franchise networks, today announced that Prudential Beazley Real Estate has joined the network operating as Berkshire Hathaway HomeServices Beazley, REALTORS.

“We proudly embrace an exciting new era as a member of Berkshire Hathaway HomeServices,” said Stephen Beazley, brokerage president. “Our network’s namesake is Berkshire Hathaway Inc., one of the world’s most respected corporations. We believe the brand will resonate well across our markets in Georgia’s Columbia and Richmond counties and in Aiken County, South Carolina.”

Since its launch in September 2013, Berkshire Hathaway HomeServices has grown to nearly 35,000 agents and 1,100 offices operating in 47 states. The network last year was named “Startup of the Year” among entrants from a wide range of U.S. industries in the American Business Awards Stevie Awards competition.

Barbara Sanders, broker manager and vice president, said the brand is an ideal fit for Beazley, REALTORS®. “Berkshire Hathaway HomeServices is built on core values of trust, integrity, stability and longevity, the same qualities we live every day,” she explained. “We appreciate the opportunities our new brand brings, and we accept the responsibilities of representing Berkshire Hathaway HomeServices.”

With the transition, Beazley, REALTORS® agents gain access to Berkshire Hathaway HomeServices’ Global Network Platform – a suite of online tools, applications and services – plus ongoing business consultation, professional education and marketing support. Resources include powerful lead generation, a handy mobile app and much more.

The brokerage will also benefit from Berkshire Hathaway HomeServices’ national advertising campaign. The brand, an exclusive sponsor of HGTV’s popular show “Fixer Upper” with Chip and Joanna Gaines, just launched the Berkshire Hathaway HomeServices $50,000 Sweepstakes in conjunction with the show. Through mid-June, viewers may register at www.50kFixUp.com for a chance to win $50,000 toward a home improvement project. Official rules also are found on the site. The prize will include a design consultation with the Gaineses. “It would be great if the Sweepstakes winner came from one of our markets,” said Sanders. “We’d like all area homeowners and potential homeowners to register.”

Beazley, REALTORS® will commemorate its transition today at noon with a ribbon-cutting ceremony and open house at its Evans headquarters, 7009 Evans Town Center Blvd. Members of the Columbia County Chamber of Commerce and the Richmond County Chamber of Commerce will attend the celebration.

Gino Blefari, CEO of HSF Affiliates, congratulated Beazley, REALTORS® on its affiliation. “This is a fine local company with a terrific reputation for customer care and expertise,” he said. “We’re proud to welcome Stephen, Barbara and their team to Berkshire Hathaway HomeServices.”