September Direct Visitor Spending in Augusta to Total $7.5M+

Staff Report From Augusta CEO

Tuesday, September 1st, 2015

The Augusta Convention & Visitors Bureau (CVB) and the Augusta Sports Council (ASC) are pleased to announce that visitors attending meetings, reunions, events and/or sporting events in Augusta will generate at least $7,678,561.00 in direct visitor spending over the month of September. Sporting events, conventions and meetings are listed in the chart below for greater detail. 

The event with the largest amount of direct visitor spending is the 2015 IRONMAN® 70.3© Augusta. This event will bring in more than $4 million in estimated direct visitor spending, which is great for the local economy, with an attendance of 8,000 people. This number includes athletes, their families and spectators. This event is in its seventh year in Augusta, Georgia. 

The Georgia Board of Regents 2015 Georgia Summit is also contributing money to the local economy this month with an estimated economic impact of $934,990.00 and more than 600 attendees.  

The Arts in the Heart of Augusta Festival will bring in an estimated 70,000 attendees from near and far, and have an estimated visitor spending of more than $1.7 million. 

Direct visitor spending is calculated based on research commissioned by both the Georgia Department of Economic Development and Destination Marketing Association International in conjunction with globally recognized research vendors, the US Travel Association and Tourism Economics. Tourism Economics, a partner company of Oxford Economics, created the industry standard in event economic impact analysis using localized metrics that are updated annually.                        

The list below represents just a small portion of the total number of events in Augusta this month. These are groups the Augusta CVB or ASC have worked with at some point in the site selection and/or planning phase. Groups meeting in Augusta, that have available websites, have been hyperlinked for those who would like to learn additional information. Family reunions will not be listed with websites.

Arrivals for the Month of September

Meeting/Event:

Dates:

Attendance:

Visitor Spending:

Georgia Rehabilitation Association

2015 Georgia Regional Meeting

09/01-09/04/2015

200

$214,795.00

Marriott International

Marriott International Full Service Franchise Marketing/Operations Forum

09/01-09/03/2015

160

$136,458.00

Frazier/Greene Family Reunion

2015 Frazier/Greene Family Reunion

09/04-09/06/2015

120

$50,540.00

CSRA College Night

2015 CSRA College Night

09/10-09/11/2015

2,125

$63,175.00

Georgia Board of Regents2015 Georgia Summit

09/16-09/18/2015

650

$934,990.00

Greater Augusta Arts Council

2015 Arts in the Heart of Augusta Festival

09/18-09/20/2015

77,050

$1,729,093.00

United House of Prayer for All People2015 Convocation

09/25-09/27/2015

3,000

$111,188.00

World Triathlon Corporation

2015 IRONMAN 70.3 Augusta

09/27-09/29/2015

8,000

$4,050,781.00

Augusta Westobou Festival, Inc. 

2015 Westobou Festival

09/30-10/04/2015

5,000

$202,160.00