Ivey Homes Announces The Launch of “The House That Facebook Built”
Tuesday, February 16th, 2016
For most builders, being successful means buying more land, building more houses, and generating more profits. But for one local homebuilder, success is measured in an entirely different way.
“The Augusta market has been good to us over the last several years, and we wanted to give something meaningful back to the community,” said Ivey Homes’ president Matt Ivey.
That “something meaningful” is a brand new 5 Bedroom and 3.5 bath home whose sale proceeds will be donated to charity.
“We have selected three charities to be the primary beneficiaries of the proceeds,” stated Mr. Ivey. “The Augusta Chapter of the American Red Cross, Children’s Hospital of Georgia at Augusta University, and Augusta Warrior Project.”
All three primary charities are local, meaning the donated funds will stay in the community and help local residents.
As a unique and fun add-on to the project, Ivey Homes will be building the charity house with selections that their Facebook followers make through a campaign they’re calling “The House That Facebook Built”. Over the course of the home’s construction, people will be encouraged to vote on everything from exterior colors to kitchen finishes, flooring options to plumbing fixtures. The choices that receive the most “LIKES” will be used in the house.
Mr. Ivey also noted, “We plan to use ‘The House That Facebook Built’ as an opportunity to increase awareness of these charities and the good work that they do. And while we’re at it, we can also spotlight our wonderful trade partners and their contributions to the charity house.”
In order to maximize the proceeds that can be donated to the chosen charities, many vendors and trade partners are discounting or donating services and materials, and assisting with the promotion of the charity house and the charities. Donations to the respective charities from the general public will be accepted as well.
Ivey Homes is planning a small groundbreaking ceremony for Tuesday, February 23rd at 3 pm on the site of “The House That Facebook Built” in Crawford Creek, 7223 Hoffman Drive, Evans, GA 30809. Construction is slated to begin in February, with an expected sale date of late spring/early summer 2016.