The Augusta Convention & Visitors Bureau and the Augusta Sports Council are pleased to announce that visitors attending meetings, reunions, events and sporting events in Augusta’s River Region will generate at least $15,311,803.84 in total estimated economic impact during the month of July. A portion of the total number of sporting events, conventions and meetings in Augusta’s River Region this month are listed in the chart below for more event detail. These are groups the Augusta CVB or ASC have worked with at some point in the site selection and/or planning phase. Groups meeting in Augusta’s River Region, that have available websites, have been hyperlinked for those who would like additional information.
 
July’s boost in total EEI from meetings and events is partially attributed to the number of family reunions that enjoy coming to Augusta. The Augusta CVB has assisted 16 family reunions arriving just during the month of July. These reunions average 105 attendees. The largest reunion being welcomed to Augusta this month is the Vereen Family Reunion with 200 guests and $77,089.79 in total EEI.
 
Several sporting events are also responsible for this large amount of spending generated by tourism dollars. For example, Augusta Southern Nationals will welcome 25,000 people, 2,030 room nights, and generate $5,550,165 in total EEI. Nike Peach Jam will bring 7,520 attendees, 4,500 room nights, and another $4,751,373.16 in total EEI.
 
Total EEI is calculated based on research commissioned by both the Georgia Department of Economic Development and Destination Marketing Association International in conjunction with globally recognized research vendors, the U.S. Travel Association and Tourism Economics. Tourism Economics, a partner company of Oxford Economics, created the industry standard in event economic impact analysis using localized metrics that are updated annually.