Augusta's River Region Garners National Media Attention on Forbes
Tuesday, June 19th, 2018
The Augusta Convention & Visitors Bureau is pleased to announce that Augusta’s River Region has garnered national media attention as a direct result of current ACVB public relations efforts.
DeMarco Williams of Forbes was hosted by the ACVB during the 2018 Masters Golf Tournament. As a direct result of this visit, Forbes Travel Guide recently published William’s article, “Why Augusta, Georgia, May Be The South’s Best-Kept Secret,” featuring local attractions such as Augusta’s own Partridge Inn, Abel Brown Southern Kitchen & Oyster Bar, Farmhaus Burger, Frog Hollow Tavern, Craft & Vine, Whiskey Bar (Kitchen), River Watch Brewery,Morris Museum of Art, Boll Weevil Café, Augusta Canal, SRP Park, Augusta Museum of History, and The Miller Theater.
Forbes Travel Guide has a viewership of 29,769,863 generating an ad equivalency of $275,278.73. Viewership and ad equivalency numbers are based on data gathered through Cision, a trusted media database that works directly with media sources to obtain and calculate the publication’s ad rates and placement values to determine the equivalent value of specific media coverage.
A pillar of the ACVB mission is directly linked to the cultivation of both regional and national media coverage in order to highlight the city’s attributes and enhance the region’s economy by positioning the city as a preferred visitor destination.