The Augusta Metro Chamber and Forward Dataworks will host Third Thursday Business Builder on May 16, 11:30 am at Sizemore Inc. State of the Art Training Room (2003 Gordon Highway).  Featured presenter James Riley, Performance Consultant for Forward Dataworks, will show guests how to ‘Make Your Data Work for You: Strategies for Targeted Business Development.’  Join us to learn more about data mining to support your business growth.

In this digital age, all organizations collect data from their clients and donors to customize the experience.  However, the information is often underutilized or left on the virtual shelf to collect dust.  The potential to maximize smart, targeted messaging is there if you know where to look.  James’ presentation will focus on the development needs of small businesses and nonprofits to provide tips and resources, including:

• How to begin collecting consumer data

• Determining what data to track for your organization that will impact results

• Where to start mining data to produce value-added relationships for patrons and clients

• How to utilize information for targeted business development

After teaching high school math and statistics for 20 years, James Riley recognized the need for analysis and assessment of the potential return on investment for programs, policies, and strategic plans.  Riley transitioned to the role of School Statistician at an independent school in Tampa, Florida.  After earning his Master’s degrees in Finance and Statistics and relocating to Augusta, James Riley launched Forward Dataworks to address the growing need for schools to make data-driven decisions.  From standardized test scores to community surveys, Forward Dataworks offers solutions to questions that organizations do not always have the time to investigate or evaluate.

Attendance is complimentary for Chamber members, $15 for prospective-members with lunch provided.  Advanced registration is required at AugustaMetroChamber.com.  Registration deadline is Monday, May 13.  Due to limited space, please limit to one (1) representative from each company.  For more information, please contact Sabrina Balthrop, Director of Events, at [email protected] or 706.821.1300.