Destination Augusta and the Augusta Sports Council are pleased to announce that the1,030 visitors attending meetings, reunions, events, and sporting events in Augusta’s River Region will generate at least $1 million in total estimated economic impact (EEI) April 2024.

A portion of the total number of events and meetings in Augusta’s River Region in April is listed in the chart below for more event detail. These are groups Destination Augusta, or the Augusta Sports Council have worked with at some point in the site selection and/or planning phase. 

Both Destination Augusta and the Augusta Sports Council agree that recruiting and hosting these various activities play a critical role in sustaining the nearly 30,000 jobs that are part of the Leisure and Hospitality Industry, the fourth largest employment sector in the metro area.

Total EEI is calculated based on research commissioned by both Explore Georgia and Destinations International in conjunction with globally recognized research vendors, the U.S. Travel Association and Tourism Economics. Tourism Economics, a partner company of Oxford Economics, created the industry standard in event economic impact analysis using localized metrics that are updated annually.