Augusta's River Region Welcomes May Conferences And Events

Staff Report From Georgia CEO

Monday, May 6th, 2024

Destination Augusta and the Augusta Sports Council are pleased to announce that the 10,015 visitors attending meetings, reunions, events, and sporting events in Augusta’s River Region will generate at least $510,069 in total estimated economic impact (EEI) May 2024.

A portion of the total number of events and meetings in Augusta’s River Region in May is listed in the chart below for more event detail. These are groups Destination Augusta, or the Augusta Sports Council have worked with at some point in the site selection and/or planning phase.

Both Destination Augusta and the Augusta Sports Council agree that recruiting and hosting these various activities play a critical role in sustaining the nearly 30,000 jobs that are part of the Leisure and Hospitality Industry, the fourth largest employment sector in the metro area.

Total EEI is calculated based on research commissioned by both Explore Georgia and Destinations International in conjunction with globally recognized research vendors, the U.S. Travel Association and Tourism Economics. Tourism Economics, a partner company of Oxford Economics, created the industry standard in event economic impact analysis using localized metrics that are updated annually. 

 

 

Meeting/Event:

Dates:

Attendance:

Total Est. Economic Impact (EEI):

2024 Williams Family Reunion

5/24 – 5/27

100

$68,752.57

Augusta Air Show 2024

5/25 – 5/26

9,500

$173,885.23

Rolls Royce Service Solutions Conference

5/13 – 5/16

115

$124,935.44

Alpha Delta Kappa State Convention

5/17 – 5/19

200

$109,292.13

Lucy Laney High School Reunion Class of 1969

5/23 – 5/27

100

$33,203.24