Aiken Symphony has selected Cynthia South to assume its new general

manager position to support Executive Director Wendy Hirsch.

“We are excited to have Cynthia join our management team. She is very familiar with the

Aiken Symphony through her work at our previous marketing agency, and as an Aiken

resident, she has been heavily involved in the CSRA over the past 15 years. She will be

assuming several management responsibilities as well as community outreach. We look

forward to this next chapter.”

South was a founding partner of the Alison South Marketing Group, now the Osla Agency,

and previously held marketing and public relations positions at the University of South

Carolina, Richland Memorial Hospital, Greenville Hospital System, Duke Medical Center

and University of North Carolina Hospitals. She also co-founded a statewide talk radio

network and began her career in print journalism. South has a bachelor’s degree in

journalism from the University of Missouri, and a master’s degree in public administration

specializing in healthcare from USC.

Cynthia is a board member and past president of the South Carolina International

Association of Business Communicators. She also is a past board member of IABC’s

Southern Region. She has served on many boards in South Carolina, including the Aiken

Technical College Foundation and USC School of Journalism Partnership Board.

The Aiken Symphony, founded in 2015, is conducted by Scott Weiss, director of orchestras

at the USC School of Music.