Downtown Augusta Businesses See Steady Crowds During Tournament Week
Friday, April 10th, 2026
Visitors to Augusta & Company are greeted the moment they step inside. For many in town for tournament week, it’s the first stop off the course.
“We love for this to be people’s first stop because of all the information we can share,” said Karen Davis, chief marketing officer for Destination Augusta.
Davis said businesses along Broad Street are feeling the week’s bump, but it doesn’t hit all at once. When the leaders are on the course, downtown can go quiet.
Compared to the course, downtown Augusta is in a bit of a lull. But plenty of patrons still have stopped by local businesses.
Read more at WRDW.
