The Alison South Marketing Group will begin its Creative Dash, a 24-hour rebrand of a nonprofit organization Sept. 20. Family Promise of Augusta will receive a full rebrand after being selected as the winner from more than 20 submissions. For a full 24 hours, the staff at Alison South will work together to rebrand Family Promise of Augusta at no charge.

“Our staff looks forward to Creative Dash every year,” said Kate Sanders, VP of Account Services. “The rebrand process usually takes a few months, so coming together to create a project of this size in 24 hours is exciting. We’re eager to give Family Promise of Augusta the tools they need to help their mission succeed.”

Family Promise of Augusta works to help homeless families achieve independence. Formerly Interfaith Hospitality Network of Augusta, Family Promise has been serving the CSRA for 20 years. The nonprofit has helped over 300 families and 400 children.

Creative Dash will begin at 9 a.m. on Thursday, Sept. 20, with a meeting between the Alison South staff and the Family Promise of Augusta team, and it will end with the final presentation at 9 a.m. on Friday, Sept. 21.